How to Optimize your blog post for SEO

Blogging for SEO is pretty much a no-brainer. Search engine optimization is incredibly important for marketers. Search engine friendly content is one of the most effective ways of turning traffic to your blog posts.

When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google, Yahoo etc.

Therefore, several points must be considered while writing an SEO article.

Keyword Research: It should be the first step when you strategize your blog post for figuring out the nature of posts loved by the visitors. For your each blog post, you should have in your mind a couple of primary keywords along with a few related secondary keywords.

Title: SEO optimized titles are the most effective. They are not only compelling to readers but also easy to search. A smaller yet descriptive title attracts more readers than the one which is lengthy and uninspiring.

Uniform Resource Locator: For increasing traffic to your post, the blog URL is one of the most important and effective places which is optimized by including some targeted keywords. The URLs should always be customized before you publish your blog.

Content: A well-formatted and SEO optimized short-content is far better than an irrelevant lengthy post. You should add shorter paragraphs in your content to make it more interesting and increase its readability. Using numbered lists and bullets also works well when it comes on connecting readers through your post.

Backlinks: For getting backlinks to your blog, sharing it with the influencers is a good idea. Advertising your content through the influencers drives far more traffic to your website.

Mobile-friendly Website: Mobile has become a device of each hand. From a 2-year-old kid to an oldie of 90, everyone can be found scrolling their fingers over the mobile screen. In such a scenario, mobile-friendly blog posts help you raise your website’s traffic graph.

Site Speed: Your blog loses some serious traffic if rapidly hangs or operates at a slower speed. To increase your site speed, some of the effective methods are reducing the time of server response, simplifying the design of your site, and enabling compression.

Meta Description: It is the snippet of content which appears on search engine results under your title. It is important to add the main keywords and phrases of your blog post into this description. This short-content should be structured in a way that it attracts the visitors and encourage them to click over the link of your blog.

Image: Posts with pictures are found to attract more audiences than a simple text. Resize and compress your media before adding them to your post as too many high-quality images can affect the speed of your website. Search engines do not read the text mentioned on images, hence you should make sure of adding keywords in the caption and description of the image.

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