An SEO audit is like a health checkup of Search Engine Optimization of your website. While everything seems to go smooth, there can be issues cooking under the surface? An SEO audit helps you in identifying these issues by looking at the infrastructure of your website. It also keeps you updated about the latest and best practices in SEO.
The process of an SEO audit includes:
1. Website Crawl: It is the most important step of an SEO audit. Website crawling tools are freely available for those having a tight budget or you can pay for a more capable website crawling tool. This tool helps you in finding duplicate content, broken links, and redirects, analyzing the metadata of your website and so on. All this information gives you a baseline to measure the improvements.
2. One Accessible Version: You must ensure that only one version of your website is accessible as multiple versions (ex — yourdomainname.com or www.yourdomainname.com ) can turn troublesome for your SEO. Through one accessible version, the link of your website keeps holding on its search engine authority, irrespective of the URL someone uses. In one accessible version, only one version stays correct and all the other versions are directed to it using URL redirect (also called URL forwarding and 301 re-direct).
3. Main SEO Tags: Check your headings and meta tags to ensure their correct use and uniqueness. The tags should be of the right length and should focus the right keywords. Headings should include the targeted keywords.
4. Duplicate Content: Duplicate content can affect the search engine marketing negatively. Such content confuses the bots making it hard for them to choose the one which is correct. Canonical tags should be used to tell the correct version to the search engines, in case the content can’t be deleted.
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